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Confessions of a 4Square Addict
I have a mortal enemy. We’ve been engaged in an ongoing battle for over a month now and there is no end in sight to this particular conflict. What saddens me is that we’re old friends, we used to visit...
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Getting Your Mobile App Strategy Right (Part 1)
I consider myself incredibly fortunate to have a great network of infinitely smarter friends. One of those, Deb Hall, founder of Toronto-based web2mobile, an all-round mobile maestro and whip-smart...
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Strategy Killers : The dreaded BSO Syndrome
I’ve written several blog posts on “Strategy Killers”. Elements or actions I believe hobble a marketing plan before it starts. Previously I cautioned about Speed which compels us to rush into executing...
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Getting Your Mobile App Strategy Right (Part 2)
In an earlier post I outlined several key questions to answer before dashing off and investing in a mobile app strategy. Assuming your answer is a resounding YES, how might you approach developing an...
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Post-IPO, what’s next for Facebook’s model?
I never thought I’d say this, but I feel sorry for Mark Zuckerberg. A recently minted billionaire. A recently married young man. The (anti) hero of an Academy Award winning movie. Creator of a verb –...
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Are we just playing around with Gamification?
As marketers we all inherently understand the basic premise of positioning and naming. Get it right and success will surely (ideally, hopefully) follow. The brand graveyard is certainly littered with...
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Under Armour : The Challenger Brand tackling the Super Bowl
There really is no sporting phenomenon like the Super Bowl. It is sporting pageantry writ large. The single most watched TV event every year. Where other contenders like The Olympics or The World Cup...
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Your Digital Identity: Big Brother meets Big Data?
If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the...
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